published on 2024-09-29
Gym Force aims to transform corporate wellness by applying the same level of accountability and investment given to education, ensuring employee health is prioritized and measured for meaningful results.
published on 2024-09-08
Gym Force highlights the transformative power of four key disciplines—Functional Fitness, Weightlifting, Brazilian Jiu-Jitsu, and Yoga—while supporting all physical activities that encourage lifelong health and fulfillment.
published on 2024-07-15
In the fitness industry, the distinction between independently owned gyms and large chain gyms is often stark. While big box gyms like LA Fitness offer convenience and variety, others like Pure Barre, SoulCycle, and Orangetheory dress up somewhat ineffective methodologies with fancy marketing campaigns. In contrast, independently owned gyms, such as those affiliated with the Gym Force network and specializing in functional fitness and martial arts, excel in creating meaningful, lasting connections that go beyond mere workouts.
published on 2024-06-30
At Gym Force, we believe in teaching valuable, sometimes difficult skills that may seem hard to stick with at first. Much like building a business, once you connect with something on a deeper level, the commitment to the task becomes part of you—almost like a part of your identity. In both the business and fitness worlds, there are no easy answers.
published on 2024-06-23
When talking to early customers, much of the feedback is used to refine the product and improve the value proposition. Gym Force uses the "Jobs to Be Done" (JTBD) framework to build an ad campaign and change the narrative around gym membership.
published on 2024-06-16
Celebrating Real Dads: The Gym Force Father’s Day Message highlights the importance of honoring everyday dads who balance family, work, and personal health, rather than adhering to unrealistic fitness expectations set by influencers.
published on 2024-06-02
Investing in a quality gym membership over low-cost alternatives or occasional dining out can significantly enhance your long-term health and longevity, providing a supportive environment, essential amenities, and expert guidance to ensure continuous improvement and motivation.
published on 2024-05-27
At Gym Force, we showcase independent gyms that emphasize functional fitness and martial arts, like CrossFit and Brazilian Jiu-Jitsu, to provide not just physical conditioning but practical skills and mental resilience for real-world applications.
published on 2024-05-20
Seth Godin’s concept of "The Dip" provides a powerful framework for understanding the challenges that arise between starting a new endeavor and achieving mastery. The Dip is that tough, prolonged period where progress slows, motivation wanes, and many quit. This concept is highly relevant not only in business and entrepreneurship but also in physical pursuits like CrossFit and Brazilian Jiu-Jitsu (BJJ). Let's explore how The Dip manifests in these two disciplines and why understanding it is crucial for long-term success.
published on 2024-05-13
"The Mom Test" principles, aimed at gathering genuine feedback from potential customers, can be applied to choosing the right gym by emphasizing friendly staff, inclusivity, cleanliness, and a sense of community to create a welcoming and supportive fitness environment.
published on 2024-04-28
Explore the profound connection between goal-setting psychology and activities like CrossFit, Weightlifting, Powerlifting, and Jiu Jitsu. Discover how these disciplines drive personal growth and achievement in unexpected ways
published on 2024-04-15
Ever felt like a newbie in a room full of experts? It's the perfect place to be! We explore how starting at the bottom is the key to reaching the top in your fitness journey. Learn why embracing discomfort, trusting the process, and focusing on growth, not comparison, are the real secrets to success.