GYM SUCCESS STORIES
Discover how fitness facilities across the country have grown their business and improved member satisfaction with GymForce.
Forged Barbell
Ann Arbor, Michigan
The Challenge
Forged Barbell, a strength-focused gym emphasizing holistic development of mind, body, and spirit, was struggling with member retention and attracting new clients in a competitive fitness market. Their traditional paper-based check-in system was inefficient, and they had limited visibility into member attendance patterns. With a 3000 square foot facility and specialized equipment, they wanted to maximize their resources and create a more engaging experience for their diverse community of members.
Our Solution
GymForce provided Forged Barbell with a comprehensive digital platform that streamlined check-ins, tracked member attendance, and offered powerful analytics. The platform's corporate wellness connection feature also opened up new revenue streams by connecting the gym with local businesses looking for employee wellness programs. GymForce's mobile app allowed members to easily book classes and track their fitness journey, aligning perfectly with Forged Barbell's philosophy that 'strong' is about much more than just weight on the bar.
Results
- 40% increase in member retention within the first six months
- 25% growth in new memberships through improved corporate wellness partnerships
- Streamlined operations reduced administrative work by 15 hours per week
- Successfully launched three new specialty programs with full attendance
Friction Grand Rapids
Grand Rapids, Michigan
The Challenge
Friction Grand Rapids, a boutique fitness facility offering custom training programs, was having difficulty standing out in a competitive market. Their tagline 'Work Out, Get Fit, Be Happy' resonated with clients, but they struggled to reach new potential members who were short on time, prone to injury, busy at work, or intimidated by fitness. Their onboarding process for new members was inconsistent, and they lacked the tools to effectively track client progress and demonstrate the value of their personalized approach.
Our Solution
GymForce provided Friction with powerful marketing tools and analytics to better target and attract new members. The platform's client management system streamlined the onboarding process from free intro to goal-setting session to membership purchase. GymForce also connected Friction with corporate wellness programs, creating a new channel for member acquisition. The mobile app enhanced the client experience with easy class booking, progress tracking, and communication features that reinforced Friction's supportive, accessible approach to fitness.
Results
- 50% increase in lead conversion rate through targeted marketing
- Established partnerships with 6 local corporations for employee wellness programs
- Membership grew by 35% within four months
- Client satisfaction scores improved from 7.8 to 9.4 out of 10
CrossFit Teneo
Shelby Charter Township, Michigan
The Challenge
CrossFit Teneo was experiencing inconsistent class attendance and struggling to scale their business. Their coaches were spending too much time on administrative tasks rather than focusing on member experience. They also faced challenges with payment processing and tracking membership renewals, resulting in revenue leakage and cash flow issues. As a community-focused gym offering personal training, group classes, and nutrition coaching, they needed a solution that would support their mission to help members get in the best shape of their lives.
Our Solution
GymForce implemented an integrated management system that automated class scheduling, attendance tracking, and payment processing. The platform's analytics provided insights into popular class times and member preferences, allowing for optimized scheduling. GymForce also connected CrossFit Teneo with corporate wellness programs, creating a steady stream of new members and additional revenue. The mobile app enhanced the member experience, making it easier for clients to book classes, track progress, and stay engaged with the community.
Results
- 35% increase in class attendance consistency
- Reduced payment processing issues by 95%, improving cash flow
- Added 5 new corporate wellness partnerships within three months
- Coaches reported 30% more time available for member coaching and development