The Inclusive Strength of Independently Owned Gyms
One of the most overlooked strengths of independently owned gyms is their ability to include everyone—older adults, those with physical limitations, and anyone who doesn’t fit neatly into the mainstream fitness mold. In contrast, many popular franchise gyms seem almost designed to exclude these groups. Their business model, in its pursuit of simplicity and scalability, ingeniously filters out people who need more personalized attention. Why? Because providing that kind of support doesn’t align with their system. It’s not just that they can’t adapt—it’s that they have no desire to. And let’s be honest: for many, the dance-club vibe at these gyms does more than motivate—it signals who belongs and who doesn’t. It’s no wonder older adults or those seeking more nuanced support steer clear. They’re not wanted, and the message is loud and clear.
But here’s the thing: these individuals have no desire to navigate a sprawling big-box health club, nor do they want to be forced into activities like chair yoga at the local community center. And they certainly don’t want to awkwardly participate in a fitness class full of 20-somethings doing jumping jacks to EDM. They’re not asking for something “special.” They just want to be part of the same things everyone else enjoys—places where they feel they belong, like a nice restaurant, a movie, or a sporting event. The fitness world should be no different.
That’s where independently owned gyms shine. Take something like an independently owned functional fitness gym—CrossFit as an example. On the surface, it might seem intense or unapproachable, but the reality is quite the opposite. Many of these gyms are thriving communities filled with diverse members, including older adults and individuals with varying degrees of physical limitations. Why? Because these gyms are built on adaptability and inclusivity, driven by owners and coaches who genuinely care. They know how to meet people where they are and guide them forward. And they are driven by an innate passion to do just that.
This inclusive, people-first approach is exactly what Gym Force stands for. Our network isn’t about gimmicks or high-energy theatrics. It’s about connecting people to gyms where everyone is welcome—gyms that understand health and fitness are for all ages, all abilities, and all walks of life.
The dance-club model may attract a certain crowd, but it leaves too many others behind. At Gym Force, we believe great gyms make room for everyone. And if you’re an independently owned gym that shares this vision, we’d love for you to join us. Together, we can prove that real fitness and community are for everyone—even those who might need a little extra help along the way.
